Growing Social Media Followers by 60 Percent
Introduction
This case study highlights the social media strategy implemented while I was working at Scholar’s Choice to strengthen the brand’s online presence and drive increased foot traffic to retail stores. The focus was on creating engaging, shareable content, running targeted social campaigns, and coordinating in-store promotions to support digital growth.
Challenge
While working at Scholar’s Choice, the brand aimed to strengthen its online presence and drive more in-store traffic through increased engagement on social media platforms.
Solutions Implemented
• Content Strategy
Ran strategic social media campaigns on Instagram and Twitter to grow audience size and brand visibility.
• Social Media
Developed and implemented a targeted social media content strategy focused on shareable, engaging posts tailored to the company’s customer base.
• Promotional Events
Coordinated in-store promotional events across Canadian locations, aligning them with digital marketing efforts to create a cohesive brand experience.
• Email Campaigns
Supported the execution of email campaigns to drive traffic to both the website and local stores.
Results and Impact
• Achieved a 60% increase in Instagram and Twitter followers in under five months.
• Improved brand recognition and customer interaction across key social platforms.
• Contributed to higher attendance at in-store events by aligning social media messaging with offline promotions.
Conclusion
During my time at Scholar’s Choice, the social media strategy led to a 60% increase in Instagram and Twitter followers in under five months. This growth played a key role in boosting brand awareness, enhancing customer engagement, and supporting the success of in-store events.
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